The best business advice, opinion, news and expertise in Greater Manchester and further afield.

Thursday, 20 July 2017

Member Blog: Language and spreading the good word

Language and spreading the good word

Twenty6 understands the challenges of successful business communication.
Talking about your own organisation is fine. But answering the questions that clients are really asking is even better.
At the same time, over-familiarity often leads companies to overlook some of their fundamental core strengths that give clients extra value.
Our combined three strand approach is very effective in explaining the benefits of complex technical ideas and concepts.

     1 - What we would like to say to you – please listen!
Offers must be explained clearly. However, focusing solely on what you want to sell can be a trap. Competitor claims may be similar. Customers have heard most things before. You risk talking to yourself.
     2 - What clients want to hear - your problem is our problem
This is immediately more interesting. Customers want solutions for their problems … plus innovations that help them to meet their own customers’ expectations.
    3 - Hidden benefits – an extra cutting-edge
Most companies offer more client benefits than they realise. These are often hard to see when working too close to the trees. An experienced outsider can help.

Showing thought-leadership
So how can ground-breaking thoughts and ideas best be shared?
These days, we are spoilt for multi-media choice, with apps, interactive graphics, data tools, informatics, animations, and advanced sound-tracks at our disposal.
But we also have words, an incredible mental shorthand connected to the cinema of the mind that is ideal for sharing unique thought-leadership ideas.
Words are amazing things. With no more than sounds formed in the throat, or characters jotted on a sheet of paper – or screen – we use them to describe profound concepts as part of daily life.
For example, words allow us to explain the secrets of sub-atomic particles, an ever-expanding universe, tender emotions, art, and the horrors of conflict … often in just seconds.

The twenty-six letters of the alphabet at work
The unique flexibility of words makes an excellent business and technical communication tool.
Twenty6 text content was central in a global energy company success in seeing its technical articles published by the international oil & gas media.
Our communications brought 800 very different SMEs together in a powerful IT sector cluster group.
We are also helping an innovative UK engineering company to show how it cuts the costs and the carbon footprint of Britain’s expanding North Sea offshore wind energy industry.

Getting started
The starting point is usually a simple chat between two or three people. We ask questions. We also listen very carefully.

Jon Herbert, Editorial Director, Twenty6
T – 0161 356 0321
E – jonherbert@twenty6.com

17 comments:


  1. Its a wonderful post and very helpful, thanks for all this information. You are including better information regarding this topic in an effective way.Thank you so much

    Installment Loans Near Me
    Title loans Near Me
    Cash Advances Near Me

    ReplyDelete
  2. I envisage feeling to have the increase that your knowledge.
    smart business ideas with low investment

    ReplyDelete
  3. Needed to compose one little one word yet thanks for the suggestions that you are contributed here...
    Best Online Software Training Institute | Oracle Training

    ReplyDelete
  4. The idea that there is one "best" English is so intuitively plausible and so relentlessly inculcated in us that it is only natural to attempt to uphold this "Standard" ...

    ReplyDelete
  5. Nice explanation I liked it
    Sanjary Kids is one of the best play school and preschool in Hyderabad,India. Give your child the best preschool experience by choosing the best playschool of Hyderabad in Abids. we provide programs like Play group,Nursery,Junior KG,Senior KG,and provides Teacher Training Program.
    ­play school in hyderabad

    ReplyDelete
  6. Good blog information of the topic

    Sanjary Academy is the best Piping Design institute in Hyderabad, Telangana. It is the best Piping design Course in India and we have offer professional Engineering Courses like Piping design Course, QA/QC Course, document controller course, Pressure Vessel Design Course, Welding Inspector Course, Quality Management Course and Safety Officer Course.
    Piping Design Course
    Piping Design Course in Hyderabad ­
    Piping Design Course in India­

    ReplyDelete
  7. Excellent blog posts informative

    Pressure Vessel Design Course is one of the courses offered by Sanjary Academy in Hyderabad. We have offer professional Engineering Course like Piping Design Course,QA/QC Course,document Controller course,pressure Vessel Design Course,Welding Inspector Course, Quality Management Course, Safety officer course.
    Welding Inspector Course
    Safety officer course
    Quality Management Course
    Quality Management Course in India

    ReplyDelete
  8. Thanks for sharing
    Yaaron Studios is one of the rapidly growing editing studios in Hyderabad. We are the best Video Editing services in Hyderabad. We provides best graphic works like logo reveals, corporate presentation Etc. And also we gives the best Outdoor/Indoor shoots and Ad Making services.
    video editors studio in hyderabad
    short film editors in hyderabad
    corporate video editing studio in hyderabad
    ad making company in hyderabad

    ReplyDelete
  9. Nice Article
    "Sanjary Academy provides excellent training for Piping design course. Best Piping Design Training Institute in Hyderabad,
    Telangana. We have offer professional Engineering Course like Piping Design Course,QA / QC Course,document Controller
    course,pressure Vessel Design Course, Welding Inspector Course, Quality Management Course, #Safety officer course."
    Piping Design Course in India­
    Piping Design Course in Hyderabad
    Piping Design Course in Hyderabad
    QA / QC Course
    QA / QC Course in india
    QA / QC Course in Hyderabad
    Document Controller course
    Pressure Vessel Design Course
    Welding Inspector Course
    Quality Management Course
    Quality Management Course in india
    Safety officer course

    ReplyDelete