The best business advice, opinion, news and expertise in Greater Manchester and further afield.

Wednesday, 23 March 2016

Member Blog: A Little March Madness

By Andonette Wilkinson - Creative Director at CreativJam Limited

There has been a little March Madness for the team at Manchester Digital Agency, CreativJam. A couple of weeks ago, inside the Rise at Grindsmith Coffee House (incidentally a really great venue) in Manchester, we collaborated with The Business Growth Hub and representatives from Google UK to advise Manchester business owners on their digital marketing strategy.

Although we work with digital marketing across several social media channels, this session along with our guests looked into the whys and whats of Google AdWords. I started the event by explaining why advertising is beneficial to a business, and took everyone on a bit of a journey about Americana, pop culture and the Burma Shave Company as an example of why we need to move with advertising trends.

Back in those days signs along the road were a great way to advertise and even capture their ideal audience for their shaving product. Disruption came via the interstate and faster vehicles, and by the time the second world war ended, the signs had all but disappeared and the company vanished into obscurity, being swallowed up by one of its competitors.

Today the disruption is digital and more recently the huge trend towards mobile. 2014 was the year that mobile browsing surpassed desktop. In 2015, 74% of UK consumers owned a smartphone and used it to shop. 40% of us went to a competitor if the site was not mobile friendly. With trends like these, it makes sense that savvy business owners everywhere are turning to digital to make sure they don't get left behind.

Google continued the session by explaining their range of marketing products. Most of us are familiar with the search ads we all see when we type in a Google search, but what about the display network? What about re-marketing? YouTube? GMail Ads? These are all things many businesses have not considered. Many look at ways to find new clients without consideration of the ones right under their noses, and are unaware of the power of re-marketing, which, in layman's terms is using your existing company data, whether that be your client list, your mailing list or visitors to your website, and making it work for you.

I then demonstrated comparatively how little digital advertising can cost in comparison to traditional and offline forms of advertising, and just how measurable the process is. Imagine if like the almost all male drivers down American Highways of the Burma Shave era, you knew that all the passing traffic to you were your exact target audience? Not only can we do that today, but we can tell, from hobo to hipster, whether said male is likely to want to groom his beard or not!

If you would like to know more about how Google and CreativJam can help grow your brand then you can call us on 01706 507267 or email


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