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Tuesday, 15 September 2015

Member Blog: The Challenges of Refrigerated Transportation

By Adam Green - Regional Sales Manager, Blue Tree Systems

If you transport temperature-sensitive freight, how prepared are you if something goes wrong with a refrigerated load?

For example, it is estimated by industry analysts that 32% of refrigerated cargo loaded onto refrigerated vehicles is at the wrong temperature at time of loading. In most cases, the cargo is warmer than requirements dictate.

While some temperature-controlled transportation companies believe that traditional responses to rejected loads are adequate, a new white paper issued by Blue Tree Systems makes it clear that automated, real-time, two-way systems with documented reporting are needed to cope with the EU’s rapidly changing cold chain logistics industry.

Transporters work in a rapidly changing work environment, due to changing food safety regulations, more discerning customers, increasing complexity of refrigeration units and rising cargo values. The result is that refrigeration unit complexity, driver error and late notification from dataloggers leave transportation organisations wide open to the potential for rejected loads, insurance claims, contract loss and reputational damage.

Our white paper, “7 Key Challenges in Refrigerated Transportation”, provides insight into addressing such issues as hot loads, equipment failure, driver error, late notification, post-incident paper trails, regulations compliance and the lack of remote control. The white paper helps transporters understand the key challenges – and what you can do to address them.

Established in 1995, Blue Tree Systems is a global leader in enterprise fleet management software for the transport industry, with offices in the UK, Europe and the USA. Blue Tree provides technology solutions for trucks, refrigerated vehicles and dry trailers from one vendor.

To download the white paper, get a copy from

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