The best business advice, opinion, news and expertise in Greater Manchester and further afield.

Friday, 21 March 2014

Friday Guest Blog: Making your business easier to choose

Andrew Chemney, Managing Director of marketing consultancy, Ignition CBS, shares his advice on how to ensure your business stands out from the competition. 
With many markets becoming increasingly homogeneous, it’s never been more important to find a point of differentiation in your business that makes you easier to choose.

We spend a lot of time working with clients to help them uncover and develop those points of differentiation before we then help execute the idea. It’s this strategic thinking that really makes a difference when it comes to executing a marketing plan.

To get you started, try asking yourself the following questions about your business:

• Could we introduce a new technology that would disrupt the market?
• Could we change/introduce our pricing structure/ business model to gain an advantage?
• Do we have services that we could re-define as products (or vice versa)?
• Can we alter the speed to market? Can we introduce products more quickly?
• Can we provide organisation in a market that is disorganised or connect people who are presently unconnected?
• Is there something expensive (that is stopping a sale) that we can give away for less and then charge for something else?
• Could we take the lead on ethics in our market?
• Should we avoid the mass market and concentrate on the periphery where value is more highly prized?

FREE Marketing Seminars

We run regular free marketing seminars where we explore these topics and others. We have two events coming up in April:

Internet Marketing Refresher Seminar, Manchester (venue TBC) – Thursday 10th April

Essential Free Marketing Seminars, Haslingden – Thursday 30th April

For more information and to book your place on these FREE seminars, please use the Eventbrite icon on our website at, follow @IgnitionCBS on Twitter or call Pauline on 01706 222456.

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