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Friday, 4 October 2013

Friday Guest Blog: Why Not Using Social Media Management in Your Business Is Insane

By Hakeem Adebiyi, Director of Hands Associates

A study by Manta showed that 42% of small businesses said that 25% of their new customers came from social media sites so isn't now the time to start thinking about social media management?

For some reason there are many businesses which are still reticent to enter into the social media forum in any way.

This article is for those people, let me give you five reasons why you'd be mad not to invest in social media management for your business.

1. SEO

Even novices to the game realise that if you are online you probably want your website coming on the first page of Google when someone enters a product of service that you provide. So if I told you that social media management would help do that for you, I guess you'd be interested. Search engine optimisation done in the right way basically means getting your website to be the most relevant site on the internet for the things people are looking for. If this happens then Google sticks you at the top of the rankings because all they are trying to do is to match people who are searching for a particular thing with that particular thing or information on that particular thing.

It stands to reason that if lots of people are talking about your service, product, website etc then it indicates that your site is relevant and useful, Google then wants to help get people to that site. Social Media management isn't the only thing that you need but if you have a strong relevant social brand presence then it isn't going to hurt is it?

2. Building Trust

Nowadays customers do a lot more research about who they are going to do business with, whether that is buying a product or a service. Most of that research is done on line so having a social media presence will help you engage with your customers in a way which helps build trust between you and your potential customer.

3. Puts A Face To The Brand

The old sales adage that people buy from people is still true even when buying online. It takes a lot of trust to buy from someone you don't know and this is exactly what you are asking people to do from your website. The more you can build a personality, the more people feel they know you and the more they trust you. Once people trust you, you can sell them almost anything (within reason of course). Look at Richard Branson, we all feel we know him even though we have never met him, hence when Virgin launches anything we feel we can trust the brand (i.e. him). Social Media Management means that we can now build this personality rapidly and at low cost but it does also mean that you can just copy and paste content. You have to give value, let people know you a real person and are interested in the things that they are. There is no better way for you to connect with your potential customers than social media

4. It's Where The Customers Are

The facts speak for themselves
• 2 Billion Internet users
• Last Year there were 300 billion searches performed and over 500 billion products sold online. Today being online doesn't just mean having a website; you need to be doing social media as well otherwise you will get eaten up by the competition.
• 80% of all the world is on a social network
• FACEBOOK - 1 billion active users and 500 million average visits a day
• TWITTER - 200 million members and 33 million visits a day.
This leads into point number 5

5. It's Where Your Competitors Are

The stats above mean that whilst you may be reticent to go online your competitors definitely aren't. Facebook's revenue from advertising was $5 billion in 2012. Even the UK government have spent £100,000 to promote Britain as a great place to visit. The thing is, people don't tend to spend that much advertising on any platform unless they can see that it works.

One would hope that these five reasons alone have convinced you why not using social media management in your business is sheer madness.

However if you ask nicely I'll even tell you a few more.

In the meantime, we will be starting our weekly webinars (FREE for Chamber members) on the 23rd of October. These webinars show you step by step, how to significantly improve your marketing effectiveness for your business on line.

Secure your place here

For help in building your online presence using Facebook please feel free to contact us at

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