The best business advice, opinion, news and expertise in Greater Manchester and further afield.

Friday, 24 June 2011

Friday Guest Blog



Richard Lloyd-Hughes, Sales & Operations Manager, and Charlotte Morris, Operations & Marketing Assistant, at The Gentry Grooming Co share an insight into the male grooming industry.

Here at The Gentry Grooming Co, we have a passion for ‘Putting the GREAT into British Grooming’ and the terms ‘Great’ and ‘British’ are incredibly important to us. We pride ourselves on our brand that was born in Britain; everything from our packaging to our ingredients has been manufactured and sourced in Britain. Our brand is all about being the experts in male grooming; this is implemented by a small but strong Head Office team which is the core to the franchises and Express Shave & Skin Centres. We have industry trained staff in all of our salons and Express Shave & Skin Centres and are continually developing their skills to match the ever-changing male grooming industry.

The newest addition to our Head Office team, Lynne Taylor, brings a wealth of experience from the airline industry. Lynne has been particularly insightful most recently with our upcoming event next week.
Due to the great success of our gift set in the Jet 2 in-flight retail, we will be attending the Airline Retail Conference in London to secure more contracts with other airlines. About 50 airlines will be attending, including the biggest names in the industry such as Tourvest and Scorpio. During the two day-long conference we will be showcasing the brand by introducing our gift sets and products to the airlines. Our success with Jet 2 has already sparked huge interest with buyers from other sales channels, so we are looking forward to the opportunities ARC will bring us.

As well as in-flight retail, we are constantly working towards new leads with more sales channels. We currently have an Express Shave & Skin Centre in two House of Fraser stores; in Glasgow and Manchester; and we are looking to retail our product range in other House of Fraser stores around the country by the end of the year. We are also working hard to secure space for our product range with other favourite high street retailers.

At such an evolving time in the business, we believe in the importance of our customers’ views. We want your ideas! We are open-minded and believe in one-on-one feedback as we always reply to every email and phone call in the best way that we can. Our customers are very important to us and we are always more than happy to hear your feedback on new product developments or ideas about new services that you would like to see on offer. We also like to build momentum and keep in touch with our customers via social media such as Twitter, Facebook, blogs and E-Shots.

As part of our ongoing development strategy, we will open new franchised sites over the coming months. We would love to hear from interested partners. We have a proven business model and offer industry leading training support.

Look out for our upcoming editorial piece in the September issue of the 53 Degrees Magazine.

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