The best business advice, opinion, news and expertise in Greater Manchester and further afield.

Friday, 7 January 2011

Friday Guest Blog

Cheryl Jackson-Leafield, Marketing Manager at 4imprint

I’m sure it is a universal truth that everyone loves to receive a gift. No matter where you live and work in the world there can’t be many people who would deny the sheer pleasure of being given or sent something unexpectedly, or as a thank you.

At 4imprint we live and breathe branded promotional products and like nothing better than helping people to choose items that they can use as incentives, a give-away or special promotion. We get requests from all sorts of people for all sorts of things and every one of the 2,250 items available on our website can be personalised with a company logo or other details to suit the occasion.

We also enjoy it when customers think creatively about the promotional products they choose and were delighted recently when Lynn from Dougal’s Den, an innovative on-line store for dogs, cats and their owners, contacted us about our range of Fun Bookmarks. “We like to send our customers a small gift with their order” explains Lynn “and decided that the animal bookmarks, personalised with our company logo, were fun and colourful and the perfect gift”. No more dog-eared books for Dougal’s Den customers!

Choosing the right promotional item can be a matter of considerable debate and discussion to make sure that the product is in-keeping with the company ethos and quality and matches the occasion where it is being used. Over the years we’ve collected some great testimonials from satisfied customers as well as people who have been the recipient of some of the items we’ve supplied.

Many customers have a specific objective in mind when they order items for their campaign, promotion or event and we’d love to hear about how you have used promotional items to boost sales, launch a product or website or just to create a buzz. Tell us your story and why it was so memorable, by the end of January and the story deemed the best/funniest by the 4imprint marketing team will receive a £250 Credit Note to spend on any of the printed products featured on our UK website.

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